Head of Delivery – Subscriptions at Telegraph Media
Telegraph, the British national daily newspaper, is a 165 year old media company that has turned towards a subscription-first strategy. As consumers weigh their many options for news, Telegraph’s subscription team has experimented with a variety of strategies to drive readership and engagement across its growing subscriber base. Join Lise-Ann to learn about how her team designs the subscriber experience and engages customers through onboarding, tailored content, renewals, and beyond.
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