The shift to a recurring revenue model isn’t just a pricing exercise. The digital shift from products to services is built on a completely new foundation: new business models, new processes, new technology — and new organizational culture.
As many shifting organizations have discovered, this latter piece is the most challenging aspect of building a successful and sustainable subscription business — and the most critical.
At a recent Subscribed Online event, Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction, provided some considerations for building a shared vision for a subscription-based future within your organization.
We’ve summarized the top takeaways in this ebook, including:
- How to make the shift from a product-centric to customer-centric company
- The 3 phases of building a subscription business
- 6 common cultural challenges in the shift to a recurring revenue model
- “The Forever Transaction” pledge