Report - Zuora

Subscription Economy Index™

The latest edition of the Subscription Economy Index™

The latest edition of the Subscription Economy Index™ (SEI), Zuora’s landmark index tracking the rapid ascent of the Subscription Economy, reflects the growth metrics of hundreds of companies around the world. It also spans a number of industries including SaaS, IoT, manufacturing, publishing, media, telecommunications, and business services.

This edition of the SEI (as of October 2019), features new data for the last 12 months ending June 30, 2019.

Highlights include:

  • Up-to-date subscription company growth vs S&P 500 and other world indices
  • Industry and region-specific Subscription Economy growth trends around customers, Average Revenue Per Account (ARPA), churn and more
  • And the fastest growing region and vertical of the SEI in the world

The Subscription Economy Index™ vs S&P 500 & U.S. Retail Sales

Subscription business sales have grown substantially faster than two key public benchmarks—S&P 500 Sales and U.S. retail sales.

The Subscription Economy Index reveals that subscription businesses grew revenues about 5x faster than S&P 500 company revenues and U.S. retail sales from January 1, 2012 to June 30, 2019. .

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The Subscription Economy Index™ vs S&P 500 & U.S. Retail Sales

What the Report Uncovers

  • The Subscription Economy Index™ vs S&P 500 & U.S. Retail Sales
  • Subscription Growth Rates by Industry, including new industry entrants: Manufacturing, Publishing
  • Subscription Growth Rates by Region: EMEA vs North America vs APAC
  • Industry- and region-specific Subscription Economy metrics including Annual and Monthly Churn Rate, Customer Base Growth Rate, and Average Revenue Per Account (ARPA) Growth Rate
  • Breakdown of % Usage-based Revenue and % Electronic Payments, per industry and region

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What the Report Uncovers

“Over the past few years, there’s been a lot of talk about subscription companies. Today, Zuora, a company that powers subscription-based businesses, which we wrote about in the magazine last year, launched an index to track what its CEO Tien Tzuo calls ‘the Subscription Economy.’”

- Forbes

“Because Zuora is a company that collects a great deal of data, Tzuo is able to say with confidence that 70 percent of customer growth was attributable to expanding footprints (upsells, cross-sells, renewals) rather than to the addition of net new customers. Zuora anonymizes customer data to derive such insights, which it publishes as the Subscription Economy Index, or SEI.”

- CRMBuyer

“The breadth and depth of the data analyzed in this study speak to the rapid ascent of the Subscription Economy.”

- eWeek