B2C companies often wonder what kinds of subscription revenue growth should be prioritized—New accounts or Existing accounts? To answer this perennial question, the Subscribed Institute collaborated with McKinsey & Company and analyzed data from over 700 subscription companies.
In this landmark report we show data and key findings that illustrate:
- The kind of growth that B2C companies should focus on
- Growth Rate vs Revenue and how this relates to returns of scale
- How pricing changes can be an important growth lever for B2C companies