What makes the road from order to cash so complex for X-as-a-Service companies that are looking to increase their recurring revenue? How do some companies get it right and others lag behind? The answer is in the data.
After studying hundreds of subscription companies across high tech industries, we’ve identified the critical traits that define best-in-class OTC.
The Subscribed Institute worked with McKinsey & Company to expertly analyze how subscription companies can better design and rapidly transform their OTC processes to support high growth and a better user experience.
We’ll unpack it all in on Tuesday, October 13th at 9am PT / 12pm ET in a webinar designed for high tech companies who are driving scalable, high-growth recurring revenue streams for their subscription businesses. We’ll be joined by Amy Konary, Chair of the Subscribed Institute at Zuora, Richelle Deveau, Partner, McKinsey & Company, and Dash Bibhudatta, Principal, McKinsey & Company. Amy, Richelle, and Dash will share data and insights related to:
- Simplifying and reducing OTC process complexity
- Designing an OTC process to delight customers and grow sales
- Maintaining simplicity in the OTC process
- Finding where you need to be flexible in your customer journey