Are you ready to hear from one of the leading digital media companies whose award-winning content reaches over 180M subscribers per month and is home to more than 20 brands including Variety, Rolling Stone and Women’s Wear Daily? We are thrilled to welcome Penske Media Corporation to Zuora’s Media & Entertainment Industry Roundtable.
In today’s media landscape the pressure is on to transform and enrich the audience experience to respond to evolving consumer habits. Yet, IT budgets are being rapidly depleted to maintain existing systems – “keeping the lights on”– and new innovations stagnate as a result. So are businesses discouraged to take the transformation leap?
We’ll unpack it all on Thursday, January 21st at 1 pm GMT in an executive forum designed to help leaders understand the journey from moving from a legacy platform to a modern media enterprise without pain. Meet industry veterans, Noemi Lazo, VP of Customer Experience & Marketing, and Dena Park, Director of Product Management, as they share best in class methods related to:
- Modernising the print to digital landscape
- How to engineer complex multi-channel acquisition strategies
- Using data-driven platforms to mitigate customer churn