IoT Monetization Strategies in Manufacturing
With IDC + Zuora
The manufacturing industry needs a way to quickly respond to adverse market conditions. Recurring revenue is proving to be much more resilient in tough market conditions than the traditional product revenue-based models. Manufacturing companies around the world are looking for ways to transition from a product-centric model to a service-based model and IoT promises to be the enabler of such services.
But the question still remains: how does a B2B manufacturing company implement value-added services and monetize IoT investments to adopt recurring revenue streams?
Join Zuora’s Lubor Ptacek as he partners with IDC’s Research Director Mark Thomason to address this question and take a deeper dive into IoT monetization strategies for manufacturing companies. Gain insight into use cases featuring companies like Caterpillar, Briggs & Stratton and GM and explore IDC’s research on the process that successful companies applied to implement value-added services that benefit both their customers and their bottom line.
Topics explored in this webinar:
- Framework for IoT monetization models
- Monetization use cases
- IDC methodology for monetizing IoT projects
