Fighting Churn with Data is your guide to keeping your customers for the long haul. Chief Data Scientist at Zuora, Carl Gold, provides a clear overview of churn concepts, along with hands on tricks and tips he has developed through years of experience analyzing subscriber behavior. Packed with project-based examples, this book teaches you to convert raw data into measurable customer metrics, develop and test hypotheses about churn rates, and present your findings clearly to non-technical decision makers in marketing and sales.
As an exclusive offer for Zuora.com readers, receive the first chapter (42 pages), The World of Subscriptions and Churn, for free by filling out the form.