Acquisition and retention strategies in the media industry

Today’s Media & Entertainment companies are facing digital transformation and need to redefine their business models, with the objective to convert readers or digital followers into premium customers and create long-term value. The ability to onboard and retain key subscribers, personalize multi-channel offers, monetise quality content and achieve an ideal revenue-mix will become increasingly important in this competitive industry.

Join us for an exclusive chat with guest speaker Paul Brown, Senior Engineering Expert at The Guardian, who is partnering with Zuora to uncover key monetisation strategies to succeed in an environment of ever-evolving consumer demand.

During this webinar, you will learn:

• How to build & scale a seamless customer experience
• How to launch multi-channel offers
• Generate & expand addressable revenue streams by entering new markets