Top 4 Imperatives for Successful Direct-to-Consumer Subscription Businesses

Modern consumers want the freedom to consume on their terms — Give me what I want, when I want, how I want. In a world that’s all about market share, Direct-to-Consumer (D2C) companies must adapt quickly to meet these new demands or risk failure.

Zuora works with many of the world’s top D2C companies including global market leaders in publishing, video, retail, membership businesses, and gaming. Based on our experience of working with them, we’ve identified the following critical imperatives for D2C subscription businesses:

  • Pricing, offers, and promotions - rapidly launching new pricing models and iterating on them
  • Data and insights - driving engagement based on individual usage behavior and willingness to pay
  • Global payments - taming the complexity of global electronic payments
  • Scalability - automating processes to easily scale and grow

This eBook provides you with an in-depth understanding and industry examples of these four winning strategies.

Read on to find out how they’ll help you grow your subscriber base, win customer loyalty, and help you grab a larger market share!