Subscribed 2016: The Battle for Audience Attention – Lessons from the Publishing Industry

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Within the publishing industry, in the raging battle for audience attention, it’s no longer just a question of competing with other publications, it’s about competing with the likes of Facebook, Hulu and Spotify in the mobile space.

Subrata Mukherjee from The Economist, Neil Robinson from Time Inc. UK, Carey Butler from The Seattle Times, Denise Warren formerly from Tribune Pub and NYTimes Co. in conversation with Peter Kreisky from The Kreisky Media Consultancy, LLC discuss how media companies evolve to compete vigorously alongside pure digital media players.

“A modern day pool of readers needs content at their fingertips, equally and seamlessly across devices.”- Subrata Mukherjee, The Economist

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