Excerpts from an article by Dani Deahl in The Verge
Feather is a new rental company for millennials who like fancy furniture
New York-based Feather is putting a modern (and mid-century modern) twist on furniture rental, aimed squarely at millennials who are in transitional periods of life.
The Y Combinator startup acts in the vein of other furniture rental companies, like CORT, but, you know, makes it fashion. Feather posits itself as an option for people in liminal situations, like those “looking ahead to a semester of school” or “testing out a city [but] not ready to commit to staying,” and appeals to fans of brands like West Elm with sleek, modern options.
The furniture is divided into three “price classes”: standard, hip, and premium. It’s unclear if these are indicators of the furniture’s quality or the item’s rental fee. (For example, we saw two stools in separate price classes that cost the same to rent.)
Feather’s shortest lease period is three months, and there is a $99 delivery fee, a minimum pickup fee of $99, and a required $99 refundable deposit.
Read the full article in The Verge
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