According to a new survey by Ovum for Zuora, 70 percent of Australian and New Zealand businesses are planning to make the shift to a subscription model in the next two to three years.
The move toward a subscription billing model is supported by new research that shows Australians and New Zealanders spend an average of $660 AUD per month on subscriptions or recurring goods and services, with Generation-Z (consumers aged 14-25) expected to lift the Subscription Economy’s annual market potential in Australia & New Zealand (ANZ) from $2.4 billion to $2.62 billion in the next four-to-five years.
Key findings of the report include:
And the subscription economy is leaving no industry untouched:
To learn more about the mass migration of Australian and New Zealand businesses to a recurring billing model, download the free full report: ANZ Subscription Shift.
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