Upcoming Webinar: Determining Your Pricing Strategy

By Aarthi Rayapura July 23, 2014

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Open View Labs recently posted this jaw-dropping chart detailing the results of a pricing strategy survey aimed at Saas startups. The 18% answer speaks for itself.

 

Another alarming statistic: 41% of the time pricing is determined by just the founders, and only 17% of the time is it a team based decision.

 

Don’t let this be your company.

 

Join our Senior Director of Marketing Joe Andrews tomorrow for an informed, opinionated webinar on pricing strategy for subscription-based businesses.

 

He’ll be discussing:

 

  • The difference between the 4 most popular pricing models

 

  • How to assess and best leverage your pricing psychology profile

 

  • How to use pricing to enhance customer relationships

 

  • Who should own pricing within your organization

 

You can register here.