VP, Marketing
My core order to cash process I wish to keep
But with all this talk of IOT and the cloud
I know that change has come around
I used to worry about one invoice and shipping the box
But now customers sign up for a service with Chrome or Firefox
It’s now about social and wearables and mobile
And the users and the payments are all global
Getting to know our end users is the new marketing law
But my only real relationship is with the Costco AS/400 in Issaquah
I know we need to bill monthly and annually and renew
But my five year plan to upgrade SAP is what put me in this stew
The analysts have invented new verbs to describe these trends
We’re getting Netflixed and Amazon’d and Googled to no end
Ultimately I know the buck stops here.
If I can’t prove that I’m agile, I won’t be here in a year.
Revenue used to be simple to account for. but now…. not so much
We had Gross revenue and cost of good sold
But now we worry about ARR and churn and such
Back in the day my systems were hot shit 
but now they’re quite mature.
The fact I’m coming to grips with
is that I can’t deal with revenues that recur.
Whatever happens I know we’ll be fine – me and the spouse
If I have to bail from the valley I can still get two mil for my house!